About WPL

Over 75 Years of Supporting Our Industry Partners

At WPL, we believe our legacy is only as strong as the businesses we support. Since 1949, we have transitioned from a local supplier to a premier national marketer and distributor by staying ahead of building trends and prioritizing our business partners' success. We specialize in three core competencies:

Demand Creation

We leverage marketing expertise and deep industry insights to build market awareness and drive interest for our partners within the commercial construction, residential construction, and remodeling markets. We help build brands and develop solutions and are successful because we have the knowledge and skill sets to create downstream demand directly among a product’s end user through education and support with our certified field representatives.

Demand Integration

We bridge the gap between product and project with installation training, updates on latest building codes and trends, and a commitment to better building practices.

Demand Fulfillment

Our highly knowledgeable team provides the dedicated service and logistical support needed to see every project through or to keep your business moving. Driven by a can-do spirit, we deliver the premium solutions our partners need to grow and Push the Envelope™.